According to a December 15, 2014, article on the Buyatab website, Calgary Co-op has launched an eGift Card program with Buyatab Online, a leading international provider of eGift Cards. The program allows members to purchase and send digital gift cards to be used at Calgary Co-op's wine, spirits, and beer locations.

Jeff Ambrose, VP of Petroleum, Co-op Wine Spirits Beer, Home Health Care, Travel, and Business Development at Calgary Co-op, stated that providing members with a simple and elegant way to send digital gift cards was a priority. The digital gift cards are available in denominations ranging from $25 to $1,000, catering to various gift-giving needs.

Vohara Gunaratna, Director of Sales at Buyatab, noted that Calgary Co-op's investment in eGift technology makes them an early adopter in the industry. Buyatab worked with Calgary Co-op's team to launch the program in time for the holiday season.

Calgary Co-op is a division of one of the largest retail co-operatives in North America, with over 440,000 members, 3,600 employees, and annual sales exceeding $1.1 billion. The company operates 24 wine, spirits, and beer stores in Alberta.

Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium and large-sized businesses. Their technology allows for seamless gift card purchases and delivery via email or text message, with compatibility with mobile wallets such as Apple Wallet and Google Pay.

The launch of the eGift Card program is a significant development for Calgary Co-op, enabling members to enjoy the convenience of shopping from home or on their mobile phones. With the program's launch, Calgary Co-op aims to enhance the gift-giving experience for its members.

The partnership between Calgary Co-op and Buyatab demonstrates the growing demand for digital gift cards and the importance of adapting to changing consumer preferences. As the gift card industry continues to evolve, companies like Calgary Co-op and Buyatab are at the forefront of innovation.

The eGift Card program is now available at all Calgary Co-op wine, spirits, and beer locations, allowing members to take advantage of the convenience and flexibility offered by digital gift cards.