Online Rewards has outlined an approach to consolidating incentive vendors, arguing that companies should examine the operational cost of separate suppliers for gift cards, merchandise and international rewards.

In its May 4, 2026 guide, the provider describes different departments selecting suppliers for individual campaigns, then accumulating separate ordering systems, contracts and fulfillment processes as programs expand.

Reconciliation and reporting are particular challenges in its account. Different definitions of participation or redemption can make results difficult to compare, while separate invoices and data exports can obscure spending across employee, customer and partner programs.

Its proposed model brings reward sourcing, catalog access, delivery and program management into one platform. Online Rewards also describes connections to CRM, HR and marketing systems so an eligible action can trigger an incentive without a separate manual order.

The recipient experience is another part of the argument. The guide highlights differences in catalog choice, redemption steps, delivery speed and regional availability when each program uses a different vendor. A common interface is presented as a way to coordinate these experiences.

For a transition, Online Rewards recommends mapping suppliers and their roles, then defining the required audiences, reward types, countries and integrations before deciding which programs to move.

It favors a phased migration by program or region, including transfer of participant data and reward histories. It calls for communication with internal teams and a coordinated timetable for ending old vendor arrangements, so overlapping contracts do not persist unnecessarily.

Online Rewards presents its service as supporting this model. The article supplies operational guidance and a provider’s case for centralization, without quantifying how many companies have switched or promising a fixed level of savings.