Cytech described three reward fulfillment routes in an employee incentive overview dated April 29, 2016: merchant gift cards, prepaid cards and checks.

The retailer option included more than 300 gift cards, according to the provider, with Amazon and Walmart named as examples. Cytech promoted discounted purchasing for business reward programs.

The prepaid option was presented as company-branded Visa and Mastercard rewards delivered directly to recipients in virtual or physical form.

For businesses preferring a payment rather than a merchant-specific card, the company also listed branded physical and digital checks.

The accompanying guidance argued for matching the reward to the company’s culture, values and budget. The product distinction was the form of value delivered and how the recipient received it, with Cytech providing the fulfillment service.