Diggecard has added Healthy Minds Club gift cards to its UK portfolio. The May 13, 2021 announcement introduces an option for businesses and agencies seeking wellbeing-related rewards for employees, customers and members.

The cards provide access to services from Healthy Minds Club's panel of practitioners. The release lists life coaches, psychotherapists, hypnotherapists, counsellors, meditation specialists and personal trainers among the available categories, with gift card values ranging from £50 to £100.

Diggecard's UK chief executive, Andrew Johnson, said organizations were giving greater attention to mental health and wellbeing following the pandemic. Healthy Minds Club co-founder and chief executive Kathy Heath described the partnership as a way to reach Diggecard's varied customer base.

The announcement positions the cards as a way to fund access to the listed services. It does not report clinical outcomes or evidence that a gift card itself prevents illness.

At the time, Diggecard said its UK portfolio contained more than 100 brands, with many also available in Europe. Healthy Minds Club added a service-based choice within that wider gift card catalog.