Diggecard won the Best B2B Product or Service category at the GCVA Hall of Fame awards in London on September 12, 2024. The company reported the result a week later, saying its submission focused primarily on the gift card program launched for LEGO in the third quarter of 2023.

According to Diggecard’s account of the announcement, the judging panel highlighted the program’s planning, partnership approach and evidence of delivery across multiple territories. The judges also referred to financial performance measures included in the submission.

Diggecard credited its own team, LEGO stakeholders and suppliers for the work behind the entry. It presented the award as recognition of the program’s implementation and continuing development.

The September 19 announcement did not disclose the financial figures supplied to the judges. It linked readers to a separate customer account for more detail on the LEGO program.