Ezeprepaid has outlined operational reasons for using digital gift cards in loyalty and incentive programs. Its January 27, 2023 article focuses on electronic delivery and redemption as an alternative to producing and shipping a physical card.

The provider describes customization with a company logo and message, allowing the reward communication to reflect the sponsoring brand. The value of that customization, in its view, is the ability to connect the reward with a particular program or customer interaction.

Choice is another element of the guidance. A program can offer gift cards across shopping, dining and travel categories so that recipients can select an option relevant to them, rather than all receiving the same item.

Ezeprepaid also emphasizes the availability of tracking information when managing a digital campaign. It presents distribution, customization and reporting as features to consider when selecting a reward service; the article does not report a specific campaign’s sales or retention results.