Edible Arrangements has introduced three fall flavors across a limited-time dessert collection sold through its stores and ecommerce business. The September 14 announcement positions the range for gifting, celebrations and gatherings, with same-day and next-day delivery available.
The new flavors are Dulce de Leche Turtle, Maple Cinnamon Swirl and Dubai Chocolate Chip. They feature across an assortment that includes cheesecakes, cookies, cupcakes and other desserts, alongside returning caramel apple products and seasonal fruit arrangements.
One returning product is the Caramel Fall Arrangement, combining caramel apples with strawberries and pineapple cut into leaf shapes. The wider range also includes the Autumn Daze Dessert Board and Caramel Harvest Party, as well as formats intended to be sent as gifts.
Edible is accompanying the launch with its annual sale, running through September 21. The company says the promotion takes 20% off almost all items on qualifying online orders over $30.
Angela Johnson, chief marketing officer at Edible Brands, said the assortment is designed around familiar seasonal flavors and several uses, from sharing desserts at gatherings to sending a gift. Products are available at participating stores nationwide and online for a limited period.
Edible Arrangements sits within Atlanta-based Edible Brands, whose portfolio also includes edibles.com and Rōti Modern Mediterranean. The parent company combines ecommerce with locally owned stores to distribute its food and hospitality products.
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- Edible Brands via PR Newswire — Edible Brands via PR Newswire