Ezeprepaid has outlined how closed-loop prepaid cards can be used in consumer promotions and other incentive programs. Its January 20, 2023 guide describes stored-value cards that are redeemable with a particular merchant or defined merchant network.

That restricted acceptance is the defining feature of the product. The card carries a funded amount that a recipient can spend with participating businesses, making it suitable where a program intends the reward to be used within a specific retail environment.

The article discusses employee incentives, customer rewards and promotional campaigns as potential uses. It also notes that card presentation can include the sponsoring company's branding, linking the incentive to the organization or product being promoted.

Operationally, Ezeprepaid emphasizes correct activation and loading. It recommends a provider with reporting that lets the program operator follow card usage and redemption, rather than treating fulfillment as complete once the cards have been distributed.

The recipient communications should explain participating merchants, restrictions, any expiry terms and relevant fees. The guide also discusses email, social channels and in-store promotion as ways to make customers aware of the program and how to use the reward.

The article identifies All Digital Rewards as a provider of incentive, referral and loyalty program services. It sets out program-design considerations without announcing a new closed-loop card or naming a new merchant acceptance partnership.