zendit: Gift Card Reseller Catalogs, Delivery and Margins

A reseller can bring several gift card brands into one buying process, providing selection, delivery and reporting for consumers or corporate reward programmes. zendit's July 21, 2025 guide explains that model and the operational choices behind it.

A gift card reseller program is a system where a business makes bulk purchases of a variety of gift cards from different brands and resells them to both individual and corporate consumers. The businesses that act as connecting links between gift card issuers and gift card users are known as gift card resellers. They make money by purchasing bulk gift cards at discounted prices and reselling them at a higher price, close to or a bit lower than the face value, for a profit.

Gift card resellers provide value to the ecosystem in several ways, including offering a variety of gift cards, providing discounts, making the buying process more convenient, and allowing for customization. They also provide reporting features, such as usage reports, which can be useful for corporate users to track the effectiveness of their employee rewards and customer incentives programs.

Gift card API funding and reseller margins