GiftCrowd recommends group gifting and gift card rewards for a school’s wider workforce in an appreciation guide first published on April 20, 2023. The page’s subsequently revised material includes references to 2025, while retaining the original publication date.

The guide identifies administrators and office staff alongside guidance counsellors, social workers and special education aides. It also includes custodians, maintenance and IT teams, whose work supports the school outside daily classroom teaching.

Other roles covered are school nurses, librarians, cafeteria workers, bus drivers, crossing guards and school resource officers. GiftCrowd also includes coaches, club advisers and activity coordinators in its broader view of staff recognition.

GiftCrowd describes several ways to organise recognition across the year. Schools may include staff in Teacher Appreciation Week, use occasions dedicated to particular roles, or arrange gifts around holidays and other milestones.

The guide discusses gifts from individuals and families as well as contributions pooled by parent groups. It presents group gifting as a way to combine smaller contributions and recognise staff whose work might otherwise receive less attention than classroom teaching.

Gift cards are one of the options discussed alongside physical presents. GiftCrowd promotes its own service for organising contributions and giving recipients a choice of reward; those descriptions are the company’s account of how its platform supports school gifting.