GiftCrowd explained online contribution collection, recipient choice and teacher gift delivery in guidance published on November 17, 2023. The holiday workflow addressed parents and parent-teacher organisations coordinating gifts for one or several members of school staff.

The proposed workflow began with an online page listing recipients and a contribution deadline. Organisers could then share a link with families, who selected whom to give to and added their own greeting.

GiftCrowd said its platform handled collection and tracking, while contribution amounts could be kept private from other participants. After collection, a teacher received an email with the total gift value and the messages.

The company described a catalogue of more than 450 brands at the time, spanning shopping, dining, travel and other options. Recipients could select gifts suited to their own needs rather than having the organising group make the final choice.

The article presented existing functionality and seasonal planning ideas. It did not report new school adoption figures, a product release or measured results from a holiday collection.