Giftmall has reported 11 additions to its Ukrainian gift-card catalog during the third quarter of 2026, broadening the selection across beauty, jewelry, apparel and specialist retail.
The company issued the quarterly update on September 29 through the Retail Association of Ukraine's Partner News channel. It covers additions made during July to September. The disclosure does not give an individual onboarding date for each merchant, so the quarterly total cannot be treated as 11 separate September launches.
Giftmall identifies the new partners as Blisk, SOVA, LOVE YOU, VIVAT Stationery, Librarium, GymBeam, Di Helen, In White, Ro Beauty, ZOLA and Voenso.
Quarterly additions broaden the catalog
Giftmall’s earlier Ukrainian catalog reports listed seven additions in January to March and nine in April to June. The eleven additions in its latest report therefore extend a sequence of increasing quarterly additions. These are reported catalog-brand entries, not a measure of net catalog growth, distinct legal counterparties or customer demand.
Reported additions to Giftmall’s Ukrainian catalog
Named brand additions in the company’s Q1, Q2 and Q3 2026 updates. The earliest located Q3 disclosure was published September 29, followed by Giftmall’s own blog on October 5.
brands
Tap or hover for details. All values are also available in the data table.
Sources
Counts follow the brands named in each full company report. The releases do not enumerate exits, total active catalog size or individual onboarding dates. Q3 was initially reported before September 30; the chart describes the published quarterly account rather than an independently audited quarter-end census.
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| Category | Reported brand additions |
|---|---|
| Q1 2026 | 7 brands |
| Q2 2026 | 9 brands |
| Q3 2026 | 11 brands |
The new selection spans everyday purchases and more specialized needs. Blisk supplies beauty and household products, while SOVA and LOVE YOU add jewelry. VIVAT Stationery and Librarium cover office supplies, hobbies and creative activities. GymBeam brings sports nutrition and training-related products, Di Helen offers lingerie and apparel, and In White supplies medical clothing.
For a gift-card distributor, that mix expands the range of merchants a personal or corporate buyer can choose. It allows the buyer to select a retail category while leaving the recipient to choose the product, a different proposition from sending a predetermined item.
Giftmall's chief partnership officer, Viktoriia Ovcharenko, described the growing catalog as a way for participating brands to connect with customers. The statement explains the provider's distribution objective; it does not report how many new customers the partnerships have generated.
Card values and redemption rules differ
The expanded selection does not give every merchant card the same budget or acceptance rules. On October 19, Giftmall’s Blisk page offered UAH 100, 200, 500, 1,000 and 2,000 cards. Its SOVA page offered UAH 2,000, 5,000 and 10,000 cards. The chart compares the lowest and highest displayed choices; it does not imply that every intermediate value can be purchased.
Available card values for two Q3 additions
Lowest and highest listed electronic-card denominations on Giftmall’s Ukrainian product pages, checked October 19, 2026.
UAH
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Sources
A comparison of two selected products, not all eleven additions. These are face values offered for purchase, not average spending, sales, fees or redemption balances. Choices are discrete and may change; the October 19 observation does not establish the options available when the September 29 announcement was published.
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| Category | Lowest offered value | Highest offered value |
|---|---|---|
| Blisk | 100 UAH | 2,000 UAH |
| SOVA | 2,000 UAH | 10,000 UAH |
Both pages say a card is used in a single purchase, with any shortfall paid by the recipient and any unused remainder not returned. They allow multiple cards to be combined and state validity of up to twelve months, with the expiry date shown on the card. A higher denomination therefore changes the recipient’s purchase commitment as well as the gift budget.
Giftmall’s Blisk terms limit redemption to physical stores. Its SOVA terms describe both physical-store redemption and entering the certificate number online. Buyers need to check the chosen merchant’s conditions instead of assuming that inclusion in one catalog guarantees identical acceptance.
The September 29 quarterly disclosure put Blisk’s chain at more than 150 outlets, SOVA at 56 shops across 20 regions and LOVE YOU at more than 40 outlets in 16 cities. Those were reported retailer footprints at the time of the announcement. They do not count the locations individually confirmed to accept each card, and current retailer pages are not a like-for-like historical store census.
Giftmall, founded in 2013, describes itself as an international provider of gift-card and corporate-reward services. The new report concerns its Ukrainian catalog rather than a disclosed expansion into another country.
No card-sales figures, partnership contract values or incremental revenue are included. The confirmed result is a broader catalog of merchant gift-card options. The commercial effect will depend on the selection buyers make and how recipients subsequently redeem the cards.
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.