InComm Powers Digital Gifts in Hallmark Gift Card Greetings

Hallmark and InComm Payments have launched Gift Card Greetings, a range of physical greeting cards that can carry a digital gift card. The service connects the paper card to InComm’s online gift card shop, where senders can select from more than 100 brands.

After buying a greeting card, the sender scans the code printed inside it, chooses a participating brand and adds the amount to give. A handwritten message can accompany the digital gift, preserving the familiar greeting-card format while moving the stored value into a digital product.