InComm Payments and Mastercard have introduced Give Hope gift cards that generate a donation to the American Red Cross. InComm said it would contribute $2 from the purchase price of each qualifying card sold through Mastercard’s gift card website.

The money is designated for the charity’s disaster-relief work, including assistance after home fires, storms and other emergencies. The arrangement links that contribution to the card purchase rather than requiring the recipient to take an additional step when spending their gift.

The range includes digital delivery. InComm said most digital orders would arrive within five minutes and could be used after download, making the product an option for gifts sent at short notice as well as planned occasions.

American Red Cross chief development officer Anne McKeough welcomed the support for communities affected by disasters. Mastercard US co-president John Levitsky described the launch as an extension of the network’s existing relationship with the charity, while InComm’s business development team positioned it as an additional charitable option within its gift card assortment.