InComm and Mastercard Launch Give Hope Gift Cards With Red Cross Donations

InComm Payments and Mastercard have introduced Give Hope gift cards that generate a donation to the American Red Cross. InComm said it would contribute $2 from the purchase price of each qualifying card sold through Mastercard’s gift card website.

The money is designated for the charity’s disaster-relief work, including assistance after home fires, storms and other emergencies. The arrangement links that contribution to the card purchase rather than requiring the recipient to take an additional step when spending their gift.