NaijaMart has introduced emailed digital gift cards for its South African online store, allowing recipients to select Nigerian groceries and other products with a rand-denominated balance. The earliest verified public product record is dated September 13; a September 20 company article subsequently described the service.
The retailer lists six values: ZAR250, ZAR500, ZAR750, ZAR1,000, ZAR1,500 and ZAR2,000. Delivery uses the recipient's email address, with a code for redemption at NaijaMart's own online checkout.
NaijaMart digital gift-card values
Six offered South African rand amounts, matched in the company announcement and current product terms on October 18, 2026.
ZAR face value per card
Tap or hover for details. All values are also available in the data table.
Source
Offered denominations, not customer budgets, sales counts or average transaction values. Email delivery is separate from the site's generic physical-parcel shipping information.
Show data tableHide data table
| Category | ZAR face value per card |
|---|---|
| ZAR 250 | 250 ZAR face value per card |
| ZAR 500 | 500 ZAR face value per card |
| ZAR 750 | 750 ZAR face value per card |
| ZAR 1,000 | 1,000 ZAR face value per card |
| ZAR 1,500 | 1,500 ZAR face value per card |
| ZAR 2,000 | 2,000 ZAR face value per card |
Recipients can spend part of a balance and retain the remainder for another eligible purchase, or pay the excess with an available payment method. The current product terms, checked on October 18, limit redemption to NaijaMart.co.za, prohibit cash redemption and say the cards do not expire unless expressly stated otherwise. A valid code is transferable to its bearer, so the retailer tells users to keep it secure. These terms do not establish acceptance at other merchants.
The distribution model lets the buyer transfer purchasing choice while keeping the resulting spend within the retailer's product range. The company presents the feature as a new digital gifting service but does not disclose uptake or transaction volumes.
The preserved September 13 date identifies the public product listing, without claiming that the first sale or redemption occurred that day.
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.