On Me announced a redesigned gift builder on June 15, 2026, expanding the messages that can accompany a digital gift card. The update adds occasion-specific covers, recorded voice messages and video attachments alongside text, photos and GIFs. [S01]

The change puts more of the gifting experience before redemption. A recipient can receive the monetary value and a personal message in the same presentation, while the sender has more control over how that message is delivered.

What changed in the builder

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What changed in the builder

Element

Announced capability

Card cover

Choose a design for the occasion

Written or spoken message

Type, speak or record a voice message

GIF

Search the available library and attach a selection

Video

Add a video directly to the gift note

The company’s announcement describes a rebuilt interface and positions the public gift feed as a source of ideas. It does not say that adding a note automatically makes a gift public. Visibility is a separate control in the service’s terms. [S01] [S02]

Personalization has a practical business use

For an employer, a recorded thank-you can explain the contribution being recognized. For a client gift, a short message can connect the value to a particular milestone. These are potential uses of the new formats, rather than evidence that voice or video produces a better commercial result.

They also create a different production task. Choosing a cover is quick; making a useful recording requires a sender to decide what to say and who should appear. Teams sending gifts at scale need to keep that effort proportionate to the occasion and check that each message reaches the intended recipient.

Private messages and public inspiration

On Me’s terms distinguish gifts deliberately marked public from private gifts. They also provide recipient controls for removing identifying information from a public gift. That makes visibility a relevant part of using photos, recordings and personal messages, especially where colleagues or customers appear in the content. [S02]

The update concerns presentation. It does not announce a different card issuer, a larger merchant network or a change in stored value. Nor does the announcement publish engagement, redemption or sales measurements for the new formats. The confirmed development is a broader set of tools for making an individual gift recognizable as coming from a particular person.