Pixela has added Digital Gift as a redemption option in its EveryPoint rewards app, completing a delayed rollout with the app update released on September 24. [S01]

The company said users could exchange accumulated points into a wider selection of electronic-money products and gift vouchers after updating to the latest version. Its notice identifies Digital Gift as a Digital Plus trademark but does not list individual denominations or exchange rates.

The September release follows earlier preparations for an alternative exchange route during an interruption at existing partner Dot Money. Pixela had announced those preparations in July and postponed the new service again in August while completing adjustments.

Dot Money exchanges resumed separately on August 12, according to the same official notice history. The September update therefore adds the new Digital Gift route rather than marking the first restoration of all point exchanges.

For EveryPoint users, the confirmed change is an additional destination for points already earned in the app. Pixela's announcement does not report redemption volumes or quantify how users divide exchanges between the available providers.