EzePrepaid reviewed prepaid card options for businesses designing loyalty and incentive programmes in guidance published on January 30, 2023. The provider discussed merchant-specific gift cards, general-purpose reloadable products and digital formats.

The guide identified acceptance and funding arrangements as differences programme organisers should consider. A retailer gift card and a network-branded prepaid product can serve different uses, while reloadability and digital presentation are separate features to examine.

EzePrepaid also described branding, delivery and reporting as operational considerations. It presented digital distribution as a way to avoid physical printing and postage for programmes using virtual rewards.

The article advised attention to applicable fees and the merchants where a recipient can use a card. Those considerations were discussed at a general level; it did not provide the terms or charges for a particular prepaid product.

The guide was a provider overview rather than a new product announcement or comparison study. Its proposed benefits for customer convenience and programme economics were not accompanied by measured client results.