Runa highlighted Google Play gift cards in a September 2024 merchant update, describing their availability through the Runa Network for business reward and payout programmes.

The company positioned the cards around digital content, including apps, games and books. A recipient receives value for the Google Play marketplace rather than a reward tied to one physical retail purchase.

Runa identified customer incentives and international reward programmes among the intended uses. Its announcement focused on providing the gift cards through its distribution network, with the marketplace supplying the digital content that recipients could choose.

The update did not announce a new Runa payments platform or report measured engagement results from a named customer. It described an available merchant reward option within the company's existing network.