Runa launched Runa Shop on July 10, 2025 as a white-label gift card marketplace service for businesses. The company said customers could deploy a branded storefront without coding in 24 hours, positioning it as an alternative to building the commerce infrastructure themselves.

The solution features over 5,000 popular merchant options and offers multiple use cases, including building customer and employee engagement, boosting sales and revenue. Runa's Founder and CEO, Aron Alexander, stated that the company's goal was to transform how quickly businesses can go live with revenue-ready storefronts, bypassing legacy challenges and minimizing friction.

The service includes mobile-optimized storefronts, payment handling, personalized shopping, promotional tools and real-time cashback. Runa positions those features for employee and customer reward programs as well as businesses selling gift cards through a branded marketplace.

TopCashBack US Product Manager Natalia Selezneva described positive experience working with Runa on a white-label gift card marketplace. The announcement also identified Element Ventures and CommerzVentures among Runa’s investors.