Runa is advising merchants to prepare their B2B gift card programs before the peak holiday buying period. Its September 17, 2025 guide says corporate gifting, employee rewards and loyalty redemptions can begin driving demand in October, ahead of last-minute consumer purchases.

For marketing, the company recommends a sustained sequence of promotions rather than one isolated campaign. It suggests matching offers to business buyers and keeping cards visible across employee benefits, loyalty and corporate reward channels.

The operational checklist starts with available gift card supply and active distribution relationships. Runa advises connected merchants to review pending approvals for business platforms and watch order volumes through its reporting dashboard, adjusting supply as demand changes.

The company also recommends preparing processors and support arrangements for higher transaction volumes. Its checklist includes advance capacity checks and an agreed route for escalating processing, funding or operational problems.

Runa presents its distribution, reporting and partnership support as resources for that preparation. The guide is a planning recommendation for the 2025 season, rather than a report of measured holiday sales results.