Runa highlighted VVV gift cards as a reward option for recipients in the Netherlands in November 2024. The Dutch multi-merchant product was available through Runa for uses including employee incentives and customer loyalty rewards.

The announcement described more than 18,000 spending options, ranging from major online businesses to local shops. Recipients could spend the balance over time rather than using the whole value in one purchase.

Runa stated that the card balance remained valid for three years. It also noted that consumers had selected VVV for a Multi Choice Gift Card of the Year award, although the article did not identify the award year.

The update focused on distributing an established local gift card through Runa's reward offering. It gave programme operators a Dutch spending option while allowing the recipient to choose among participating merchants.