Diggecard brought corporate customers to The Body Shop’s London flagship store for a brand event on May 25, 2023. Guests received product demonstrations and a presentation from the retailer’s team, alongside brunch and a gift card to take away.

The visit formed part of Diggecard’s work managing strategic sales development for The Body Shop’s B2B gift card program. Its corporate buyers use gift cards in employee benefits, rewards, incentives and promotional campaigns.

Diggecard says these visits help buyers understand a retailer’s products and brand positioning before including its gift cards in their programs. The company also uses that knowledge in sales and marketing activity and in its process for approving suitable brand placements.

The partnership began in 2018. By the time of the event, Diggecard said it had supported The Body Shop’s gift card program with technology and operational expertise across multiple territories, in addition to its B2B sales work.