Tillo Powers Military Connect’s Discounted Digital Gift Card Programme

Military Connect contributes the community relationship; Tillo supplies commerce infrastructure. For the gift card industry, the opportunity is a distribution channel capable of serving repeated household purchases. [S06]

A benefits platform meets a gift card network

Military Connect is a service-disabled veteran-owned small business. Its founder and chief executive, Kevin Sullivan, emphasised distinctive member savings. Tillo co-founder and chief executive Alex Preece linked the partnership to everyday household spending. [S01]

The company’s own site shows how its wider proposition works: membership is free, eligibility is confirmed, and members can access a collection of benefits, resources and partner offers. Military Connect also markets access to that verified audience to commercial partners. Verification is therefore part of the distribution service, rather than simply an extra step in buying a card. [S04]

Tillo was founded in 2016 and supplies businesses with gift card connectivity through its API and StoreFront products. It reports coverage across 40 markets and 25 currencies. Its role is to connect brands and buyers and operate the supporting technology; Military Connect supplies the audience and the member-facing proposition. [S03]

Why buy the infrastructure rather than build it?

StoreFront lets an organisation sell digital gift cards under its own branding without constructing a separate shopping and checkout system. Tillo’s Military Connect customer account says the choice removed the need to build payment, brand-management and fulfilment infrastructure internally. That is the clearest disclosed business rationale for using this partner. [S02] [S06]

In our assessment, that division of work lets Military Connect concentrate on attracting and serving eligible members while

Tillo is powering a discounted digital gift card programme for Military Connect , adding a purchasing service to a membership platform built around verified military eligibility. Announced on September 15, Military Gift Cards offers more than 100 brands to eligible U.S. service members, veterans and military families. [S01] Military Connect contributes the community relationship; Tillo supplies commerce infrastructure. For the gift card industry, the opportunity is a distribution channel capable of serving repeated household purchases. [S06] A benefits platform meets a gift card network Military Connect is a service-disabled veteran-owned small business. Its founder and chief executive, Kevin Sullivan , emphasised distinctive member savings. Tillo co-founder and chief executive Alex Preece linked the partnership to everyday household spending. [S01] The company’s own site shows how its wider proposition works: membership is free, eligibility is confirmed, and members can access a collection of benefits, resources and partner offers. Military Connect also markets access to that verified audience to commercial partners. Verification is therefore part of the distribution service, rather than simply an extra step in buying a card. [S04] Tillo was founded in 2016 and supplies businesses with gift card connectivity through its API and StoreFront products. It reports coverage across 40 markets and 25 currencies. Its role is to connect brands and buyers and operate the supporting technology; Military Connect supplies the audience and the member-facing proposition. [S03] Why buy the infrastructure rather than build it? StoreFront lets an organisation sell digital gift cards under its own branding without constructing a separate shopping and checkout system. Tillo’s Military Connect customer account says the choice removed the need to build payment, brand-management and fulfilment infrastructure internally. That is the clearest disclosed business rationale for using this partner. [S02] [S06] In our assessment, that division of work lets Military Connect concentrate on attracting and serving eligible members while

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