EzePrepaid has outlined features of digital gift cards that businesses can consider when designing loyalty and incentive programs. Its January 2023 article focuses on reward choice, electronic distribution and information available from redemption activity.

The provider argues that a selection of products or merchants can help recipients choose a reward relevant to their interests. Digital delivery also removes the physical printing and distribution involved in mailing a card.

EzePrepaid recommends using available redemption information to understand reward preferences and inform future campaigns. The article describes this as a program-management opportunity rather than establishing that every issuer supplies detailed shopping data.

The company also notes that some providers offer tracking and cancellation for rewards that remain unclaimed after a defined period. Those capabilities depend on the product and delivery arrangement, and the article’s broader emphasis is on selecting features appropriate to the program.