Virtual Incentives CEO Jonathan Price has discussed the movement from physical reward cards toward mobile delivery. In an August 12, 2016 post referring to his article in Incentive Magazine, the company says recipients increasingly expect rewards to reach them through the channels they use.
Price describes a progression from mailed plastic cards to email and desktop access, followed by mobile delivery and redemption. His argument is that reward programs should adapt to the recipient’s
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- 5 Ways Mobile is Changing Gift Card Incentives — virtualincentives.com
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.