Virtual Incentives is urging employers to consider what staff would find useful when choosing a year-end reward. Its October 16, 2017 commentary contrasts cash, gift cards, time off and personal gifts with items selected mainly because they are convenient for the employer.

The company recommends taking employees’ interests into account. It gives the example of a record-store business considering concert tickets, while warning that a food subscription can be a poor choice if it conflicts with the recipient’s diet.

Gift cards appear as a way to let recipients make a purchase themselves, and time off is presented as another form of appreciation. The guide’s emphasis is on matching the reward to the person and circumstances rather than assuming one item will suit everyone.

The article also distinguishes a company party from an individual bonus. It argues that an event should not automatically replace the reward employees were expecting, and that the amount and presentation should communicate appreciation.

These are the provider’s recommendations for holiday gifting. Its examples do not establish that a particular reward will be appropriate for every employee or that an employer is required to offer a year-end bonus.