Virtual Incentives describes the virtual Visa reward card as a prepaid payment card delivered electronically rather than mailed as plastic. Its guide, originally dated June 6, 2018, explains how businesses can use the format for employee recognition, survey participation, rebates and other incentive payments.

Recipients receive card details by email and can use the prepaid balance for eligible online or telephone purchases. The reward has a fixed funded value, so it does not provide the recipient with a line of credit. The company contrasts this model with a store-specific gift card, where spending is tied to a particular retailer.

Electronic delivery removes the wait for a physical package and the production and postage associated with mailing a card. Virtual Incentives also describes access from computers and mobile devices, allowing recipients to retrieve their reward without waiting for a separate postal delivery.

For the sponsoring business, the guide highlights bulk ordering, reporting and the option to include company branding and a personal message in the reward communication. Its API is presented as a way to connect reward issuance to an existing business process, such as completing a survey or qualifying for a rebate.

The provider also describes physical-card and currency options within its offering. Those are features of the relevant reward program rather than a guarantee that every virtual Visa card has identical terms. The guide presents the digital format as a delivery and administration choice for businesses designing an incentive program.