YOUGotaGift has set out the business gifting capabilities of @Work, describing a platform for employee rewards, customer incentives and partner payouts across the UAE, Saudi Arabia and the wider GCC. Its September 11, 2025 overview groups the service around recipient choice, distribution and brand customisation.

The company says @Work brings different reward occasions into one platform, including employee milestones and customer campaigns. Through the HappyYOU Card, the overview describes access to more than 1,000 brands spanning categories such as supermarkets, restaurants, fashion and wellness.

Digital gift cards can be delivered by SMS, WhatsApp or email, according to the company. It presents immediate delivery as a way to connect a reward with the activity being recognised, whether that is an employee achievement or a customer’s participation in a campaign.

For bulk distribution, businesses add recipients and select reward amounts before sending. The overview illustrates the feature with batches ranging from ten to 1,000 recipients; it does not describe that example as a universal platform limit.

Customisation options for HappyYOU cards include a company logo, background, colours, greeting and message. These give business buyers control over the presentation of a reward while leaving the recipient with a choice of participating brands.

To support its view of demand, YOUGotaGift cites a UAE survey conducted with YouGov in which 68% of employees preferred gift cards to traditional gifts and 62% of consumers preferred digital gift cards as a present or salary incentive. The company cites the findings as background to its business gifting offer.