zendit: Gift Card Catalog Selection for Employee Recognition

Zendit has published an employee recognition guide grouping 32 gift card ideas by the needs they serve, from household spending to leisure and charitable giving. The January 2025 article combines reward selection with practical steps for organizing a digital gift card program.

The guide cites Fiserv’s 2024 employee research, which found that 86% of respondents considered gift cards an appropriate incentive. Purchase flexibility and ease of use were cited by 79% and 64%, respectively. Zendit uses those findings to argue for a varied catalog rather than one reward for every employee.