Diggecard has detailed its API supply relationship with consumer gifting app Giftping. The case study, published on February 23, 2021, describes an exclusive partnership launched in 2019.

Giftping needed a broad digital gift card range while operating as a young business. Diggecard connected its catalog to the app through an API, giving the service access to more than 40 digital gift card options at the time of the case study.

Consumers use Giftping to send gifts to friends and family, with the selected gift card supplied through the connection in real time. The source describes a service designed for quick gifting without physical packaging or advance delivery arrangements.

Diggecard also provides account management and forecasting support. It reported increasing card volumes through the API as Giftping developed its audience, but did not disclose a transaction count or sales value.

The case illustrates the separate roles in the arrangement: Giftping operates the consumer gifting experience, while Diggecard supplies the digital brands and fulfillment connection behind it.