Nodo connected its store, online and mobile gift-card operations through Wrapped, according to a supplier case study dated July 14, 2025. The Australian food business said separate systems had previously left customers unable to use some cards in the channel they wanted. [S01]

One balance across three routes

The implementation linked Lightspeed at the point of sale, Shopify online and Bopple for mobile ordering. Existing cards were transferred to the new platform. Staff could issue digital cards directly, while shoppers could buy physical or digital cards online and spend the balance across the connected channels. [S01]

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One balance across three routes

Channel

Connected system

In-store sales and redemption

Lightspeed

Online gift-card purchase

Shopify

Mobile ordering

Bopple

Nodo reported a 30% increase in redemption compared with the corresponding previous period. The study did not state the precise period, baseline value or whether the measure counted transactions or redeemed value. It therefore supports a reported increase, not a fully specified performance comparison. [S01]

The work that a shared balance removes

When a card is accepted in one channel but not another, the customer experiences a payment problem even if each system is functioning as configured. A manual balance transfer can resolve the immediate complaint while creating more work for staff and accounting.

The operational value of connecting those systems is the removal of that handoff. A useful assessment would look at how many exceptions remain, how quickly staff can resolve them and whether the ledger stays consistent after purchases, refunds and partial spending.

The case study’s publication date is not a confirmed implementation date. Its account includes a customer comment looking ahead to 2024, so the rollout described predates the 2025 page. The article records that historical implementation without presenting it as a new launch in 2025.