YOUGotaGift introduced a redesigned website and mobile app in May 2023, changing how customers browse, personalise and receive digital gifts.

The update includes new navigation and a refreshed visual identity. YOUGotaGift said the changes were intended to make finding brands and completing purchases easier.

Gift personalisation is a major part of the release. Customers can add text, images and stickers to greetings, using a selection of templates, backgrounds and themes.

The company also redesigned the recipient’s digital unwrapping experience and added animated greetings. Those features focus on how a gift card is presented, alongside its monetary value and redemption options.

YOUGotaGift introduced a new logo and colour palette as part of the same update. The announcement connects the visual refresh with changes to the customer journey, covering browsing, checkout and the moment a recipient opens a gift.