Academy Sports + Outdoors issued USD30.882 million of gift-card value in the 13 weeks ended August 1, compared with USD29.355 million in the equivalent 2025 quarter. The retailer disclosed the figures in its September 9 quarterly filing.
Academy quarterly gift-card issuance and redemption
Separate flows of newly issued and redeemed gift-card value in comparable 13-week quarters.
USD million
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Source
Issuance is stored value, not merchandise revenue. Redemption is reported separately from breakage. Values are not card counts; the 26-week columns are excluded.
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| Category | Gift-card value issued | Gift-card value redeemed |
|---|---|---|
| 13 weeks ended August 2, 2025 | 29.355 USD million | 31.467 USD million |
| 13 weeks ended August 1, 2026 | 30.882 USD million | 32.623 USD million |
Redemptions reached USD32.623 million, versus USD31.467 million previously. Recognized breakage was USD1.441 million, compared with USD1.422 million. The separate lines distinguish value customers spent from estimated amounts unlikely to be redeemed.
Academy recognized gift-card breakage
Estimated gift-card breakage recognized in the corresponding 13-week periods.
USD million
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Source
Accounting estimates based on historical redemption patterns, not expired-card face value or a consumer-loss rate. Academy states its gift cards have no expiration dates.
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| Category | Recognized breakage |
|---|---|
| 13 weeks ended August 2, 2025 | 1.422 USD million |
| 13 weeks ended August 1, 2026 | 1.441 USD million |
The gift-card liability ended the quarter at USD85.408 million, against USD81.778 million a year earlier. It began the current quarter at USD88.590 million, with issuance increasing the obligation and redemption and breakage reducing it.
All figures are monetary amounts. They are not counts of cards sold, and issuance of stored value does not itself represent a merchandise sale.
Academy says it sells cards in stores, online and through third-party retail locations. Its cards have no expiration dates; the breakage estimate instead reflects historical redemption patterns. The filing supplies a current issuer-level rollforward without establishing a digital-versus-physical split, an industry-wide trend or the causes of changes in demand.
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.