Airtime and mobile data can serve as gifts and incentives as well as everyday connectivity purchases. In a guide published on July 4, 2025, zendit identifies these uses as opportunities for providers serving customers in African markets and the diaspora.
The source describes family members buying top-ups for one another, broadcasters using airtime as a prize, and research organisations compensating survey participants. It also highlights employers rewarding staff, including businesses with remote workers in Africa.
zendit cites Omdia figures showing 19.4 million smartphones shipped to Africa in the first quarter of 2025, up 6% from a year earlier. It presents mobile adoption as context for demand, while noting that airtime also supports voice, text and services that do not require an
Continue reading for free.
Create your account or sign in to get unlimited access.
No payment required. Newsletter signup is optional.
Already registered? Sign inSources and documents
Collapse
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.