CleverCards reported strong employee interest in flexible Christmas gift cards in a survey publicized on December 2, 2024. The research covered 600 workers across Ireland and the UK, with the published account separating some Irish findings from the combined sample. [S01]

What respondents reported

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What respondents reported

Finding

Reported share

Stated population

Spending flexibility was important

92%

Irish respondents

Gift card increased stated loyalty

84%

Irish respondents

Flexible spending was important

88%

Combined UK and Ireland sample

The findings were published by Goosed and reproduced by CleverCards. The public account gives the combined sample size but not the size of the Irish subsample, recruitment method, fieldwork dates or weighting. Those omissions limit how confidently the percentages can be generalized to the wider workforce. [S01] [S02]

Preference is different from retention

A respondent saying a gift increases their sense of loyalty is not the same observation as an employee remaining in a job for longer. The survey report does not supply a comparison group or follow participants through subsequent employment decisions.

For reward-program designers, the more direct finding is about choice. Respondents placed value on being able to decide how to use the benefit. That can inform a discussion about product acceptance and recipient experience, without turning the survey into proof that a particular card will reduce attrition.

A programme’s commercial outcome also depends on factors the published account does not measure: who receives the award, its value, the timing and the wider employment relationship. No single attitude percentage resolves those questions.

The research is a dated snapshot of employee perceptions supplied by a commercial provider. It supports reporting that flexibility mattered to respondents in 2024. It does not support a causal headline claiming Christmas gift cards demonstrably prevented resignations or increased productivity.