Cracker Barrel reported USD10.015 million of gift-card breakage for fiscal 2026, compared with USD11.653 million a year earlier. The figures appear in its annual report signed September 25, following the September 23 release of results for the year ended July 31.
Gift-card breakage revenue fell between two 52-week years
Cracker Barrel’s reported gift-card breakage, from its fiscal 2026 annual filing.
USD million
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Both periods contain 52 weeks, ending August 1, 2025 and July 31, 2026. Breakage is an accounting estimate of value unlikely to be redeemed, not new gift-card sales, an expiry charge or total redemption revenue. The filing does not isolate the causes of the change.
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| Category | USD million |
|---|---|
| Fiscal 2025 | 11.653 USD million |
| Fiscal 2026 | 10.015 USD million |
The restaurant and retail operator's gift-card deferred revenue stood at USD80.505 million at July 31, down from USD82.452 million at August 1, 2025. That balance represents its recorded obligation associated with unredeemed cards, rather than a measure of new card sales.
The filing also reports USD33.411 million of revenue from redemption of cards included in deferred revenue at the beginning of the year, versus USD34.935 million previously. This covers opening liabilities and is not total gift-card redemption revenue.
The company's cards do not expire. Its breakage policy instead estimates balances unlikely to be redeemed, subject to whether amounts must be remitted to a relevant jurisdiction. It recognizes that revenue over the expected redemption period.
The disclosures describe the issuer's accounting and redemption experience. They do not establish September issuance growth, a new expiry policy or an independently measured industry-wide trend.
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.