Zendit has highlighted electronic delivery, personal messages and recipient choice as reasons businesses are adding digital gift cards. Its August 2023 overview discusses sending gift value to an email address or mobile device without arranging physical delivery.

The company points to birthdays, anniversaries and holidays as occasions where card design and an accompanying message can be adapted to the recipient. A retailer gift card then leaves the product choice with the person receiving it.

For businesses, Zendit emphasizes distribution and customer engagement. It argues that digital delivery removes the production and shipping associated with physical cards and creates opportunities to offer gifts through an existing service.

The article references a projection of more than $750 billion for the overall global gift card market by 2026. That figure concerns gift cards generally, rather than the digital-only segment, and is presented as a forecast in the 2023 article.

Zendit describes its API and product catalog as tools for businesses entering that distribution market. The company frames them as ways to simplify operations and add prepaid products to a broader offering.