Furniture retailers used the popularity of Stanley tumblers as an incentive to bring shoppers into stores, according to a retrospective published by Elite Rewards on April 29, 2025. The article examines promotional activity from 2024 rather than announcing a new nationwide campaign.

One structure described in the post offered a Stanley tumbler with a purchase above $599. Higher tiers added a $100 Rewards Mastercard at $1,499 in spending and a $200 Rewards Mastercard at $2,499, linking a recognizable physical gift with further prepaid rewards.

Elite Rewards reported that an unnamed Midwest furniture retailer recorded a 34% rise in store traffic during the first week of its Stanley promotion. The post also quoted an unnamed Mid-Atlantic retailer describing its Fourth of July gift-with-purchase activity as its strongest such campaign since a television promotion more than five years earlier.

Those outcomes are the company's accounts of specific campaigns. The post does not name the retailers or provide a broader performance study, but it shows the mechanics Elite Rewards says were used to combine footfall incentives with spending thresholds.

The company cautions that a popular product's appeal can change quickly. Its recommendation is to follow the interests of a retailer's customers and select a relevant reward, even when the reward belongs to a different product category from the retailer's normal merchandise.