Fluz reported that gift-card sales for Bath & Body Works during its Candle Day campaigns grew 147% between 2023 and 2025. Its August 31, 2026 case study describes a larger promotional channel on the cashback platform, with both more cards sold and higher average loads. The figures concern Fluz transactions around the event, rather than Bath & Body Works’ total sales. [S01]
More cards and more loaded value during Candle Day
Fluz says the number of cards sold rose 60% across the same three annual events. Comparing that change with the 147% increase in gift-card sales value shows that the channel expanded through both transaction volume and card size. The percentages have different underlying measures, card count and money, and are growth rates rather than shares of customers or sales. [S01]
Candle Day growth on Fluz
Reported growth between the 2023 and 2025 Bath & Body Works Candle Day campaigns on Fluz.
%
Tap or hover for details. All values are also available in the data table.
Source
Company-reported event results. Monetary sales and card counts have different bases. Absolute totals, exact campaign dates and a comparison group are not disclosed.
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| Category | Growth from 2023 to 2025 |
|---|---|
| Gift-card sales value | 147% |
| Cards sold | 60% |
The retailer’s own results put the channel claim in context. Bath & Body Works reported fiscal 2025 net sales of $7.291 billion, down 0.2% from $7.307 billion in fiscal 2024, in its March 4, 2026 earnings release. Those fiscal years ended January 31, 2026 and February 1, 2025 respectively. The consolidated figures cover the whole business and cannot measure Fluz’s contribution to the event or explain the retailer’s annual sales change. [S02]
Candle Day is an established retailer promotion. Fluz describes promoting the date to its members and running a group cashback offer around it. Its account explicitly says that the platform did not create the event’s underlying demand. A higher volume through this channel could include existing shoppers changing how they pay, as well as additional purchases. [S01]
Average loads rose alongside group cashback offers
The average Bath & Body Works gift card sold on Fluz during the event increased from $94 in 2023 to $146 in 2025. These are card loads, not a measure of a shopper’s final basket or eventual redemption. The case does not disclose the number of cards behind either average or the distribution of card values. [S01]
Average Candle Day card loads
Fluz-reported average Bath & Body Works gift-card value during the 2023 and 2025 Candle Day campaigns.
USD per card
Tap or hover for details. All values are also available in the data table.
Source
Average loads on Fluz, not retailer-wide basket values. Campaign card counts, exact dates and value distributions are undisclosed.
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| Category | Average card value |
|---|---|
| 2023 Candle Day | 94 USD per card |
| 2025 Candle Day | 146 USD per card |
Fluz Parties let cashback rates increase as more members participate. Members buy a merchant gift card, earn the applicable reward and can redeem the card later. That creates a separate decision about loading prepaid value before spending it with the retailer; a larger card need not be redeemed in one visit. Fluz’s help material describes merchant marketing funds as the source of cashback. [S03] [S04]
The case therefore supplies evidence of stronger gift-card activity on Fluz, while leaving the economics of incremental demand unresolved. It reports neither reward and campaign costs nor subsequent redemption, product margin or a control group. Those omissions prevent the event growth from being translated into incremental revenue or profit for Bath & Body Works.
One additional share has been excluded from this analysis because the public case alternately describes the same 23% of annual platform volume as belonging to Candle Day week and to December. A weekly and a monthly measure cannot be treated as interchangeable without clarification from the source. [S01]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.