Fluz reported a 147% rise in Bath & Body Works gift card sales during Candle Day between its 2023 and 2025 events. Published on August 31, 2026, the case study describes how the platform paired the retailer’s annual promotion with group cashback campaigns. The figures concern Bath & Body Works activity on Fluz, rather than the retailer’s total sales. [S01]

More cards, with more value on each

Across the three events, Fluz said the number of gift cards sold rose 60%, while the average card value increased from $94 to $146. Its Fluz Parties format raises the available cashback as participants collectively commit spending. [S01]

The data behind the story

Average Candle Day gift card value on Fluz

Figures reported by the company in its original case study.

USD
Source: [S01] Original company case study

Company-reported figures for Bath & Body Works gift cards on Fluz. The source publishes no transaction counts or independent evaluation.

Explore the data table
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Average Candle Day gift card value on Fluz (USD)
CategoryAverage gift card value
202394 USD
2025146 USD

The two measures describe different parts of the result. Card count shows how many purchases took place; average loaded value describes their size. Neither establishes how much additional spending reached the retailer after redemption, or how much of the activity would have happened without the offer.

A promotion timed to an existing retail event

For a gift card operator, the timing is the practical lesson. A well-known shopping occasion supplies a reason to pay attention. The prepaid offer then has to make its value, purchase steps and redemption conditions clear while that interest is concentrated. The case study illustrates that approach, but does not isolate the contribution of the gift card, the cashback or the underlying retail promotion.

How to read the results

Fluz does not disclose absolute transaction volumes, campaign costs or a comparison group. The results should be read as a merchant case study, not proof of causal sales uplift. [S01]

A larger amount loaded onto cards can be a meaningful distribution result, while incremental retail revenue and campaign profitability require additional information. Brands comparing promotional partners need to establish which outcome a reported growth figure actually measures.