Virtual Incentives’ 2015 Poll Favors Gift Cards as Survey Rewards

Virtual Incentives has reported the results of an informal poll asking consumers which survey incentive they found most appealing. The October 10, 2015 article says 1,500 consumers were questioned through Google Consumer Surveys, with the sample balanced to the US Census.

The choices covered physical and virtual Visa rewards, store gift cards, access to content, prize drawings and points-based incentives. The author explicitly described the exercise as unscientific rather than a formal research study.