GiftCrowd suggested that families pool contributions for a shared Father’s Day present in guidance published on June 13, 2024. The article was prepared ahead of the June 16 observance used in its 2024 calendar.

The company discussed selecting a gift around the recipient’s interests and combining it with time together. Its examples included meals, outings, hobby-related items and gift certificates, alongside personalised messages.

Group gifting was the main platform use highlighted. GiftCrowd said several relatives could contribute to one gift without an organiser manually collecting the money, and each contributor could add a personal greeting.

The company described the combined amount as giving a recipient more flexibility than several smaller presents. It said its catalogue at the time offered more than 450 brands from which to choose.

The piece was seasonal gifting guidance rather than research into Father’s Day spending. Its descriptions of preferred experiences and personalisation were suggestions from the provider, without a new consumer survey reported in the article.