InComm highlights gaming gift cards and cash funding for frequent digital purchases

InComm Payments has examined how gaming's shift towards subscriptions and repeated digital purchases changes the payment products retailers need to offer. Its August 2023 analysis highlights branded gift cards and account funding for players who use cash or want to set a spending amount in advance.

The article contrasts the older model of buying a cartridge or disc with games that offer downloadable content, cosmetic items, subscriptions and other purchases over time. Mobile, console and PC players may now make smaller transactions repeatedly rather than one purchase for the whole experience.

For cash-preferred players, InComm identifies cash-to-digital funding as a route into online spending. Gift cards tied to a game or platform can also let a customer allocate a fixed amount without connecting every purchase to an unrestricted payment source.