InComm Payments reported that 57% of consumers in its research had received a gift card for a retailer, restaurant or service they had not previously tried.
The figures appeared in the company’s March 22, 2024 article and accompanying graphics, based on gift card shopper research conducted in 2023. The stated overall sample was 6,475 respondents.
The graphics report that 76% used the card to try the unfamiliar business. They also state that 89% said they would be likely to visit again after trying it. That second figure measures
Continue reading for free.
Create your account or sign in to get unlimited access.
No payment required. Newsletter signup is optional.
Already registered? Sign inSources and documents
Collapse
- From Gift Card Recipient to Loyal Customer — InComm Payments
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.