Virtual Incentives has drawn on Ipsos MORI’s May 2016 Future of Money report to discuss expectations for digital financial services. Its August 16, 2016 commentary refers to work by Paul Stamper, then head of financial services at Ipsos MORI, on the effect of mobile access and customer demand.
The commentary cites a finding that 55% of people under 24 used mobile banking. Virtual Incentives uses that observation to discuss demand for services that are straightforward to
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- Ipsos Report: The Future of Finance in a Digital World — virtualincentives.com
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.