KT Alpha says average monthly sales of its online choice voucher rose 63% in the latest three months compared with the product's first three months on sale.
The September 14 company release [S01] reports performance for an existing Giftishow Biz product, launched in November 2025. Recipients can convert the voucher into points with Naver Pay, L.POINT or H.Point, choosing where to direct the reward after receiving it.
The comparison measures sales value, rather than the number of vouchers or purchasing businesses. KT Alpha did not specify the exact dates of the latest three-month period or disclose absolute sales figures, limiting what the percentage says about the product's scale.
Giftishow Biz is the company's bulk mobile-voucher service for corporate customers. Its wider choice range also includes vouchers exchangeable for paper retail certificates and balances usable across selected supermarket chains. These products broaden recipients' spending options beyond a single prescribed brand.
The release separately reports growth in gifts ordered for physical delivery. That category's 118% increase compares the 2026 Lunar New Year season with Chuseok 2025 and should not be read as the growth rate for online gift vouchers.
Within the separate physical-delivery gift category for Lunar New Year 2026, KT Alpha reports Korean beef at 43.9% of sales, deliverable paper gift certificates at 40.6%, and desserts such as rice cakes and cakes at 9.0%. These three categories describe a partial sales mix for delivered gifts; they do not explain the 63% online-voucher comparison or establish substitution between the products. [S01]
KT Alpha delivered-gift sales mix
Selected categories during Lunar New Year 2026, separate from online choice vouchers.
% of category sales
Tap or hover for details. All values are also available in the data table.
Source
The three disclosed categories sum to 93.5%, so this is a partial mix. It concerns physical-delivery gifts, not the online voucher’s 63% growth. Exact seasonal boundaries, absolute sales and an independent audit are not disclosed.
Show data tableHide data table
| Category | Share of delivered-gift sales |
|---|---|
| Korean beef | 43.9 % of category sales |
| Paper gift certificates | 40.6 % of category sales |
| Desserts | 9.0 % of category sales |
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Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.