EzePrepaid Proposes Gift Card Rewards for Market Research Participation

EzePrepaid recommended prepaid rewards, including gift cards, as incentives for market research participation in a June 10, 2023 article. The company suggested that a defined reward can recognise the time respondents spend completing a survey.

The guidance linked incentive design to both initial participation and continued engagement. EzePrepaid argued that a positive reward experience could encourage respondents to consider later surveys or other interactions with the organisation.