EzePrepaid recommended prepaid rewards, including gift cards, as incentives for market research participation in a June 10, 2023 article. The company suggested that a defined reward can recognise the time respondents spend completing a survey.

The guidance linked incentive design to both initial participation and continued engagement. EzePrepaid argued that a positive reward experience could encourage respondents to consider later surveys or other interactions with the organisation.

The company also claimed that prepaid incentives could support more detailed feedback. Its article did not identify a named research project, report a sample size or quantify a change in response quality, so those benefits remained the provider’s stated case for the approach.

EzePrepaid described the resulting consumer feedback as potentially useful for product development, marketing and other business decisions. It presented customised prepaid rewards as part of its digital incentive services within All Digital Rewards.

The article offered programme guidance rather than announcing a new study or publishing research findings. Its main operational proposal was to include the participant’s reward experience when designing a survey programme.