Nearly 66% of respondents to MAP's 2020 Happiness Payment Report rated their card processor as very important to their credit union's success. The report gives 65.89% for 2020 and 54.76% for 2019, a difference of 11.13 percentage points, rather than its stated increase of more than 12 points. The announcement is dated February 2, 2021 on MAP's February 21 archive page; the prior survey's sample methods are not supplied here. [S02]
The research surveyed 214 US credit union executives and department directors in December 2020. Their functions included operations, card management, risk, lending, finance and IT. The findings therefore describe institutional respondents' views during that period, rather than a survey of credit union members.
The original questions ask about satisfaction with processing providers, rather than cardholders' satisfaction or programme performance. MAP reported 56.54% very happy with their debit provider and 57.01% with their credit provider. Chief Executive Cyndie Martini linked processors' importance with the role of debit, credit, mobile and digital payments in credit unions' business. [S02]
MAP surveyed 214 US credit-union executives and department directors in December 2020. The chart preserves the original provider-satisfaction question. It does not measure member satisfaction, payment reliability or gift-card performance, and the sponsor does not disclose a sampling frame, weighting, response rate or uncertainty. [S02]
Credit-union respondents very happy with their processing provider
December 2020 survey, reported February 2021.
% of respondents
Tap or hover for details. All values are also available in the data table.
Source
Executive perceptions in a provider-sponsored survey, not member satisfaction or gift-card outcomes. Sample frame, response rate, weighting and uncertainty undisclosed.
Show data tableHide data table
| Category | % of respondents |
|---|---|
| Debit-card provider | 56.54 % of respondents |
| Credit-card provider | 57.01 % of respondents |
The report also discusses pandemic preparedness. Its prose says 79.81% had been prepared, with 55.87% requiring many adjustments and 23.94% few or none. However, the accompanying preparedness graphic gives different figures and includes a concern label, so these prose percentages cannot be treated as a reconciled chart series. [S02]
Both the prose and graphic identify 48.13% describing the pandemic as very disruptive. The prose calls the 6.54% group not at all disrupted, but the graphic repeats the very-disruptive label for that group. That discrepancy remains unresolved. The announcement separately reports 73.36% ready if the pandemic continued for another six to twelve months, a forward-looking response from December 2020. [S02]
MAP produces the report annually to assess executive views of payment programs and their providers. The company offers credit unions access to the Visa Debit Processing Service platform, alongside debit, credit, ATM, mobile, reloadable prepaid and gift card services.
In this article
Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.