Survey fraud and the operational cost of international incentives were central themes in Virtual Incentives' recap of ESOMAR Congress 2022 in Toronto. Published on September 28, 2022, the account describes how researchers were balancing respondent checks with a manageable reward-delivery process.
The company attended a panel titled 'Freeze, Fraudster! Keeping up with the evolving methods of survey imposters', which featured leading data quality experts and former fraudsters. The panelists described the never-ending arms race between the good guys trying to verify respondents' identities and the fraudsters finding workarounds to get around the latest checks.
The article notes that the industry needs to incorporate intrinsic security and fraud-prevention tools in every step of the process. Virtual Incentives believes that the engagement created by the payment of an incentive plays a key role in this, and they have features that turn the delivery of an incentive into an effective
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- The Market Research Industry is Primed for a Big Year — virtualincentives.com
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Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.