Mastercard's U.S. holiday survey, released on November 18, 2020, found shoppers adapting gift purchases to the pandemic. Sixty-four percent said they were actively avoiding cash gifts, while the company identified interest in gift cards and mobile payment options.
Local businesses and personal values influenced shopping plans. Seventy-seven percent intended to shop locally, and 75% wanted to be more deliberate about their choice of retailers. Fifty-three percent would rather receive no gift than one from a business conflicting
Continue reading for free.
Create your account or sign in to get unlimited access.
No payment required. Newsletter signup is optional.
Already registered? Sign inSources and documents
Collapse
- Mastercard's 2020 U.S. survey points to gift cards and local shopping — newsroom.mastercard.com
In this article
Daniel Brooks
Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.